Over the years, Futaini married and became a father of four. Although the shop generated a modest income, it was never enough to support his growing family while also repaying the debt he had taken on to establish the business. Unable to reinvest in new stock, the shelves gradually emptied and the shop attracted fewer customers. As sales declined, so did the family’s income, making it increasingly difficult to repay the loan or afford even the most basic necessities. On some days, the family had to reduce the number of meals they ate or go without enough food altogether.
Recognising the household's vulnerability, the Cash Consortium of Yemen (CCY), with funding from the European Union's Humanitarian Aid Operations, enrolled Futaini's family in its Multi-Purpose Cash Assistance (MPCA) programme.