Who is Ella?
“Ella is a beautiful fairy woman who can make your wishes come true,” explains Abeer, founder of 100% natural skincare products project 'Ella’s Miracle Touch'. Two years ago, when this idea came to life, Abeer had one wish for Ella: to be able to make natural and safe skincare products for her mother, who has just been diagnosed with breast cancer.
She says: “The doctor told me that my mother can no longer use commercial [skincare] products and this was a big responsibility for me. I had to do something about it.”
It all started in her mother’s tiny kitchen, where she used to make soap bars in different shapes. She was later encouraged by her sister, who has a similar business in Australia, to gain additional technical skills in this field. With the great support of her family and husband, Abeer enrolled in intensive “Assistant Pharmacist” training courses to acquire the needed skills for her new journey.
